Lighting is the most important aspect of photography. A scene can change drastically in a matter of minutes when the sun is involved. You must exhibit patience and finesse the image until the shadows and highlights make it obvious to you how they want to etch the subject. I have waited weeks to push the shutter on a scene because I was waiting for the sky to converge in a way that would look as if the clouds had an agreement with me to wow the viewer. For me, it is all about the contrast, colors, reflections and shadows when I shoot outdoors. "God rays" are always a reason for me to grab my camera and get to shooting. You can bring out the contrast in the ray in post production, but make sure you don't overexpose them or the loss of detail will be permanent. The next time you want to shoot, try taking half as many pictures and do a little more watching and waiting. You will be surprised at the results.
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